Study: Sometimes 100 Cents Feels Like It's Worth More Than $1.

Byline: Ohio State University

COLUMBUS, Ohio, Jan. 21 (AScribe Newswire) -- We all know that $1 is equal to 100 cents. But a new study suggests that, in some situations, people may behave as if 100 cents actually has more value.

That's because people may pay more attention to the size of the numbers involved than the actual economic value, according to the research.

"In some cases, money may just serve as a score - the higher number wins, regardless of the actual value," said John Opfer, co-author of the study and assistant professor of psychology at Ohio State University.

One important implication of this is that economic rewards don't necessarily affect behavior because of their economic value, Opfer said. Sometimes, it's the numeric value of economic rewards that makes the difference. So …